I’ve been following the Murdoch bid for Dow Jones courtesy of Jason and it’s actually more interesting than it looks on paper.

What is the future for print? Murdoch seems to be thinking that at some point the major papers will shut down. I agree with this though the time frame in uncertain.

This article confirms that the squeeze is on(thanks Jason!) noting that the San Francisco Chronicle is taking a major bath and should be shut down. Much of this is driven by falling advertising revenue but i think there is something else at work here.

People are generally using the internet for news and general media information. Who wants the hassle of buying a paper of which you may only read 20% of the content.

Murdoch senses something more economic. The costs of running a print media are enormous and the savings he could make by putting the Wall Street Journal online could be hefty. No distribution or printing costs. Imagine all the trees that could be saved

But think out further. Why do we read a newspaper? to get news, find out stuff, see what’s on etc.

Do we read it for editorial? Not anymore. Who cares what some editor thinks when there’s a million blogs all talking about the same thing. The blogosphere may be a holy mess but over time it will sort itself out into various structures and frameworks. Over at VortexDNA we have MyBlogDNA which will be rolling out soon where you can match your blog to others who share your DNA.

We are all editors now!

But imagine if you had the ability to create your own “paper” drawing from the net stories that you were interested in and were relevant to you. So order your subjects and away you go.

But you still want to hold something to read. Ok just print it off at home. With the printer technology we have now and no doubt coming soon, home printers will be able to handle a myriad of tasks. Have your own paper delivered and printed at home.

Now that will save a lot of money and energy too. No more wasted papers, sections of papers or rubbish i don’t want to read about.

Relevant advertising can come with it or without it.

Could this extend to magazines as well? Glossy Vogues printed out at home? Maybe that is a stretch too far but who knows?

What is for sure is that Murdoch seems to be ahead of the game here as he was with MySpace. I wonder how far ahead he has really thought.

Thoughts anyone?

Tags: dow jones, future, internet, media, murdoch, newspapers, wall street journal