Suddenly food is top of the global humanitarian agenda. Policymakers now realise something major has to be done after 7 years of feast lest 7 years of famine take hold.

Whether its due to bio-fuels or falling farm output, the situation is the same. People cannot afford to buy food.

It’s interesting that in the drive to grow manufacturing and service industries, agriculture has been relegated to a has been and rather dull business. But as we know we all need our daily bread and this rather sharp reminder will see farming regain its importance as a primary and important piece of industry.

This may even be the straw that breaks the back of farming subsidies.  But we may be facing a period of high food prices with the embedded cost of oil at every place in the supply chain.

If there’s an answer its to eliminate subsidies (this from 5 years ago)and start to grow food locally as much as possible.

Time to bring back the veggie patch.

Back in January the Indy ran a story on the life and times of battery farmed chickens. As you might expect it didn’t make pleasant reading.

Now following the campaign against battery chickens The Independent reports an complete sell out of free range chickens in the UK.

Figures suggest that in 2007 the sale of battery farmed chickens fell by alomst 10 million birds whilst consumers bought 4.4 million more free range.

This is the consumer voting with their wallets and this is how it should be: a change in individual consciousness.

It’s also interesting the overall sales fell by nearly 5% suggesting that some consumers turned away from chicken altogether.  Again this is an outcome of raised awareness.

It just demonstrates what can be done when the consumer shifts.